Why each company are using these positioning strategies

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Reference no: EM133447170

Question 1- According to the Six Steps in Strategic Planning find out the Lidl and Mercadona strategic plan 2021-2022 in Spain. Highlight the major differences and similarities between them.

Question 2- Make a picture related to Lidl and Mercadona Positioning Strategies in Spain using Price and Services / Products lines Offered axis. Explain why each company are using these positioning strategies.

Reference no: EM133447170

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Why each company are using these positioning strategies : find out the Lidl and Mercadona strategic plan 2021-2022 in Spain. Highlight the major differences and similarities between them

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