Why each apple campaign have changed over time

Assignment Help Operation Management

Reference no: EM132289505

Put together a factually based historical IMC advertisement development paper. Explain how and why each Apple campaign have changed over time. Did they need to reinvent? Reposition?

Apple Ad Campaigns:

1. “Byte Into An Apple” Campaign (1976)

2. “Simplicity Is The Ultimate Sophistication” Campaign (1977)

3. “Bestselling and Adam” Campaign (1978-1979?)

4. "1984" (January 1984)

5. "Lemmings“ Campaign (1985)

6. "The Power to Be Your Best“ Campaign (1986)

7. "Hard Sell“ Campaign (1987)

8. "Pencil Test“ Campaign (1988)

9. "Hit the Road Mac“ Campaign (1989)

10. "Color“ Campaign (1990)

11. “Out of Reach” Campaign (1991)

12. "John And Greg” Campaign (1992)

13. “What's On Your PowerBook?” Campaign (1993-1996)

14. “Think Different” Campaign (1997-2002)

15. “Switch” Campaign (2002-2003)

16. “iPod Silhouettes” Campaign (2003-2008)

17. “Get a Mac”, aka: Mac vs. PC Campaign (2006 - 2009)

18. “Apple iPad TV Commercial” Campaign (2010)

19. “App Store” Campaign (2011)

20. John Malkovich Campaign (2012)

21. “Misunderstood” Campaign (2013)

22. “Shot on iPhone” Campaign (2014- present)

23. “Apple Watch” Campaign (2015)

24. “40 Years in 40 Seconds” Campaign (2016)

25. “The Rock x Siri Dominate The Day” Campaign (2017)

26. “Behind The Mac” Campaign (2018)

Reference no: EM132289505

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