Why drug companies spend so much on advertising for drugs

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If marketing programs depend on voluntary contributions from farmers, why might they fail? why do you think drug companies spend so much on advertising for drugs they have a patent on (essentially giving them monopoly power) but so little on drugs with an expired patent when generic alternatives are available?

Reference no: EM13242097

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Why drug companies spend so much on advertising for drugs : why do you think drug companies spend so much on advertising for drugs they have a patent on (essentially giving them monopoly power) but so little on drugs with an expired patent when generic alternatives are available

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