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Company Case- Dollar General: Today's Hottest Retailing Format
Questions for Discussion
1. Describe Collar General according to the different types of retailers discussed in the chapter.
2. As a retail brand, assess the Dollar General strategy with respect to segmentation, targeting, differentiation, and positioning.
3. List all the reasons why Dollar General has been so successful over the past 40 years.
4. In competing against other brick-and-mortar retailers, will Dollar General succeed or fail in the long term? Support your answer.
5. Against online retailers, will Dollar General succeed or fail in the long term? Support your answer.
From the scenario, prioritize the attributes of Golds Reling's brand from the brand map presented in the scenario according to the attributes that you believe would be most important to the new tablet's target market. Provide support for your respons..
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Review Tarmac's Business Case for Diversity and the Learning Resources. Think about Tarmac's approach to managing diversity and how it relates to organisational behaviour concepts and human resource processes.
Enron was the first nationwide natural gas pipeline network in the United States. As the company grew, executives shifted the company's primary focus from energy delivery and infrastructure to investing in the stock market.
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Splash Soft Drinks Inc. (SSD) has recently achieved sales that exceeded its expectations after it introduced a new beverage that was greatly welcomed by their customers. The company is currently considering opening a new plant to which some of the pr..
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Read the DATA CASE on pages 126-127 about Natasha Kingery who is considering furthering her education and is seeking financial advice. Determine the interest rate she is currently earning on her inheritance by going to Yahoo!
Imagine you are the financial controller of XYZ Ltd a corporation that is a very large donor to HOHO. You have recently become aware that its TV advertising has resulted in the charity violating the 25% expenditure ratio for its charity drive. Id..
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