Reference no: EM132135695

Question: Is there a gender gap in public relations? Why does the field attract more women than men? How does each gender perceive careers in public relations? Focus groups with majors at three universities provided some themes: *The people skills sterrotype holds for both genders, but more so for females. *Females are more likely to define public relations as party planning and having fun primarily as an influence of how television and film portray females in public relations. *males are more attracted to the strategy and management side of public relations. *both genders expect to be in management positions, but males are more likely to pursue corporate settings. *both genders perceive certain female stereotypes as being strengths in the profession. * both genders like the variety of the profession. There's always something new. *both genders like the versatility of the educational experience. You can do a lot of different things. In the groups view, why are there so few men studying public relations or to put in another way, why does the field attract so many women?