Why does the company need a new plan

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Reference no: EM133513329

Problem: Marketing Plan Evans

Submit a marketing plan describing your topic for your problem.

This summary should discuss the brand you are writing the marketing plan for. Explain why they need a new plan, and discuss some preliminary marketing strategies.

Topic:

1. Brand or company you are proposing for your topic
2. Brief background

I. Rationale

1. Why does this company need a new plan?
2. Are you entering a new market?
3. Are you proposing a new offering?
4. Does their current plan need to be revamped?
5. Include the rationale for the new plan.

II. Strategy

1. Who is the intended market?
2. Where will you access the necessary information for your final marketing plan?

Reference no: EM133513329

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