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Why does the ad exist

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Assignment:

Critique an ad from the Superbowl.

1. Give a link to the ad (or a short description with the look and feel.)

2. Dissect the ad: Why does the ad exist / What was the company trying to accomplish / What was being said / What was being sold / Who was the ad targeting / How did it make the audience feel.

3. Use what you've learned in the class to discuss:

  • What factors did the ad use to influence consumer behavior?
  • What worked? (Strength)
  • How the ad can be improved? (Weakness/Opportunity)

Reference no: EM133384465

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