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Assignment:
Critique an ad from the Superbowl.
1. Give a link to the ad (or a short description with the look and feel.)
2. Dissect the ad: Why does the ad exist / What was the company trying to accomplish / What was being said / What was being sold / Who was the ad targeting / How did it make the audience feel.
3. Use what you've learned in the class to discuss:
write a proposal of no more than 750 words outlining the research approach you will use for your strategic plan due in
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BSBMKG609 Develop a marketing plan. You are required to develop specific marketing strategies and tactics. Conduct a risk analysis of the marketing plan
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As explained in "Kid Power," what are "shut up" toys in marketing lingo? As related in "Kid Power," to what does marketing guru James McNeal refer when he says that marketers should use the acronym KIDS when thinking of children
How has the marketing research process been used -to understand how Baby Boomers shop and interact in stores? How have stores used marketing research findings to tai¬lor their stores and products to appeal to Baby Boomers?
Explain two mindful behaviors and/or techniques that can be applied to alleviate the challenge. Why are your suggestions useful?
Describe whether a company markets a product or service influences the choice of one model over another.
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