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Why does scanning the external environment play

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Reference no: EM132865750 , Length: word count: 500

Question 1) Why does scanning the external environment play such a significant role in strategic analysis? How do unexpected daily events warrant significant analysis, and how would you determine their significance? As a strategic analyst, how would you approach and be prepared for their inevitable occurrence?

Question 2) Describe a historical situation where a failure to assess and correctly interpret the external environment resulted in a business' failure. What elements of the external environment were missed? How might the company have corrected this oversight? Cite any sources used to support your answer.

Reference no: EM132865750

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