Why does machine learning outperform quants

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1. Why does machine learning outperform “quants” when it comes to hypotheses generation? The metric of “number of models per week” (mentioned in the reading) is perhaps a blunt tool to measure the effectiveness of the work done by quants. Do you agree/disagree? Discuss.

2. Find out what the most recent new menu item at you local McDonald’s is. Is it being promoted through advertising? What other forms of marketing communications are being used to promote it, how are they integrated.

3. When are you aware of cause-related marketing for purchases you make? When does cause-related marketing affect what you purchase?

Reference no: EM132304085

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