Why does kotter place emphasis on the individuals

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Question: 1. Kotter's change theory places importance on the individuals involved in the change as key to the success of the project. Why does Kotter place emphasis on the individuals involved to impact successful change efforts?

Please see a Kotter source below (It's an easy and interesting read!)

Kotter, J. (2011). Leading Change: Why Transformation Efforts Fail. In On change management. (pp. 1-16). Boston, MA: Harvard Business Review Press. (Reprinted from , 1995)

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I need a comment for this post with at least 2-4 paragraph and sources no later than five years

Reference no: EM132776403

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