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Why does it exist-how does it create value

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Reference no: EM132549143

A complete overview of the Amazon and consider these questions:

1. Why does it exist? How does it create value?

2. What are its core competencies?

3. What is the role of technology in value creation?

4. Is it efficient? How can efficiency be improved?

5. What external and internal forces drive the way it is structured?

6. How is it structured?

7. Describe its culture, what informs your beliefs about its culture?

8. How is it changing? How would you implement change?

9. What ethical challenges is it facing?

Reference no: EM132549143

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