Reference no: EM131345491
Where to Place the Hard Rock Cafe
Some people would say that Oliver Munday, Hard Rock's vice president for cafe development, has the best job in the world. Travel the world to pick a country for Hard Rock's next cafe, select a city, and find the ideal site. It's true that selecting a site involves lots of incognito walking around, visiting nice restaurants, and drinking in bars. But that is not where Mr. Munday's work begins, nor where it ends. At the front end, selecting the country and city first involves a great deal of research. At the back end, Munday not only picks the final site and negotiates the deal but then works with architects and planners and stays with the project through the opening and first year's sales. Munday is currently looking heavily into global expansion in Europe, Latin America, and Asia. "We've got to look at political risk, currency, and social norms-how does our brand fit into the country," he says. Once the country is selected, Munday focuses on the region and city. His research checklist is extensive, as seen in the accompanying table. Site location now tends to focus on the tremendous resurgence of "city centers," where nightlife tends to concentrate. That's what Munday selected in Moscow and Bogota, although in both locations he chose to find a local partner and franchise the operation. In these two political environments, "Hard Rock wouldn't dream of operating by ourselves," says Munday. The location decision also is at least a 10- to 15-year commitment by Hard Rock, which employs tools such as locational cost-volume analysis to help decide whether to purchase land and build, or to remodel an existing facility.
![1743_table.png](https://secure.expertsmind.com/CMSImages/1743_table.png)
Currently, Munday is considering four European cities for Hard Rock's next expansion. Although he could not provide the names, for competitive reasons, the following is known:
Discussion Questions
1. From Munday's Standard Market Report checklist, select any other four categories, such as population (A1), hotels (B2), or restaurants/nightclubs (D), and provide three subcategories that should be evaluated. (See item C1 [airport] for a guide.)
2. Which is the highest rated of the four European cities under consideration, using the table?
3. Why does Hard Rock put such serious effort into its location analysis?
4. Under what conditions do you think Hard Rock prefers to franchise a cafe?
What is the acceleration of motorcycle
: What is the acceleration (magnitude only) of the motorcycle? m/s2 (c) Does the motorcycle travel farther than the runner during the 2.0 s? If so, how much farther? (If not, enter zero.)
|
How does a profit tax affect a monopoly''s output and price
: How does a profit tax affect a monopoly's output and price? How would a monopoly change its behavior if the profit tax were 25% rather than 10%? (Hint: You may assume that the profit tax refers to the tribe's economic profit.)
|
Why is that a relevant test
: Why is that a relevant test? What would the elasticity be if a baseball club were maximizing revenue?
|
How does a company forecast the supply of inside candidates
: How does a company forecast the supply of inside candidates? Consider both small and large organizations. Explain the advantages and disadvantages of using management assessment centers for selection.
|
Why does hard rock put such serious effort
: Which is the highest rated of the four European cities under consideration, using the table - Why does Hard Rock put such serious effort into its location analysis?
|
Aircraft accident report
: Read the Aircraft Accident Report located below and assess the accident in terms of human factor errors by using the HFACS model. Write a well-written APA formatted report
|
Why a monopoly exits a market when its demand curve shifts
: Consequently, the number of payphones fell from 2.6 million at the peak in 1998 to 1 million in 2006. (But where will Clark Kent go to change into Superman now?) Use graphs to explain why a monopoly exits a market when its demand curve shifts to t..
|
Find the maximum ke of the emitted electron
: Light of frequency 7.0×1014 Hz is directed on a particular metal surface. An energy of 4.0 × 10-19 J = w is required to remove an electron from the surface of the metal. a) Find the maximum KE of the emitted electron
|
How many books must be sold for this project to break even
: A start-up publishing company estimates that the fixed costs of its first major project will be $190000, the variable cost will be $18,and the selling price per book will be $34. how many books must be sold for this project to break even?
|