Why does artemisia press need repositioning strategy

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Reference no: EM132209509

Artemisia Press is a maker of upscale stationery. Its products are made from the finest papers and include features such as embossing and gilding. They are also very pricey and are sold mainly in high-end boutiques in wealthy neighborhoods. After a severe economic downturn, many of the boutiques selling Artemisia Press’s products close, and the company’s stationery sales on its website decrease sharply. The marketing department at Artemisia Press discovers that unless it takes its line of products in a different direction, it will go under.

1) How should Artemisia Press reposition itself to remain competitive?

2) In addition to answering the above question, answer two of the following:

a) Why does Artemisia Press need a repositioning strategy?

b) How can Artemisia Press alter its customers’ perceptions of its product?

c) What risks or pitfalls should Artemisia Press avoid when repositioning?

d) How should Artemisia Press measure the success of its repositioning strategy after it implements it?

Reference no: EM132209509

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