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Compare the corporate reputation scores in Exhibit 7.2 with the brand valuations in Exhibit 7.4.
• Why does Apple sit at the top of both lists?
• How has the company used good branding and positioning strategy to achieve this result?
• How is it that Wells Fargo can have a very high brand valuation, but a very low corporate reputation score?
Attachment:- Exhibits.rar
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Explain Customer Service as Differentiator for e-Business
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