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Why do you think the pepsi had faced so much backlash

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Reference no: EM132348279

Question: Answer the following questions,

1. Why did the REI campaign work so well for REI? If another brand had tried this first, say Macy's or Walmart, would they have had the same kind of success? Yes/No? Why/Why/ Not?

2. Why do you think the Pepsi had faced so much backlash? If Pepsi had used another celebrity do you believe the same backlash would have happened? Yes/No? Why/Why Not? Please be detailed.

Information related to above question is enclosed below:

Attachment:- Discussioninstruction.rar

Reference no: EM132348279

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