Reference no: EM133588883
Task:
You are setting up a Restaurant company that specialize on Malaysian local foods. (Company name: O.C.E Restaurant). As a company CEO, you need to examine the internal and external environment of your company.
You are advised to use SWOT and PESTLE analysis to examine the internal and external of your company environment. Based on your analysis, you are also required to address the following questions:
1. Furnish your company vision and mission.
2. Describe your company products and/or services in detail. What so unique or special of your company product and/or services?
3. Identify your company customers by discussing the segmentation.
4. Why do you think the customers will buy your company product and/or service? Use 4Ps (Product, Place, Price and Promotion) and 4Cs (Customer, Cost, Convenient and Communication) to support your justification.
5. Identify two main competitors and describe how your company's business differentiates and has the competitive advantages. Explain with supporting evidence.
6. In your opinion, what dangers does your company business face in the near term?
7. Do you think your company's business could sustain more than THREE (3) years? Explain with supported clear evidence of research.
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