Why do you think the brand needed to reposition

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Reference no: EM133649039

Please watch the video from this link and answer below questions.

1. Why do you think the brand needed to reposition?

2. What risks are inherent for any brand when it is repositioned?

3. Could the brand, in this case, have successively repositioned without selecting a new target market?

4. Other than pursuing repositioning, what other possible marketing actions could they have implemented to improve the brand competitive position and profitability?

Reference no: EM133649039

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