Why do you think that investors disagreed

Reference no: EM133170355

Case - Groupon and the sincerest form of flattery

When a firm identifies a new market niche it must also make sure its resources and capabilities are valuable, rare, inimitable and supported by the organisation.

Question 1: Assess the bases of Groupon's resources and capabilities using the VRIO criteria (Figure 3.2 and Table 3.2).

Question 2: Andrew Mason admits that Groupon has thousands of copycats, yet his assessment is that imitating Groupon is dificult. Why do you think that investors disagreed?

Question 3: If you were the new Groupon CEO what resources and capabilities would you build on to give the company a sustainable competitive advantage?

Attachment:- Gropon.rar

Reference no: EM133170355

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