Reference no: EM133592370

Problem: Measurement is an extremely important part of the successful operation of a business. Measurement allows us to better understand all of the varied factors that affect our business and how these factors may be changing. What is really interesting is that most of the things that have the greatest effect on a business do not really exist; they are constructs. Things like job performance, employee loyalty, risk aversion, customer satisfaction and a myriad of other constructs are collections of behaviors, or other empirical (real world) events that we use to describe a concept. Researchers are constantly exploring how businesses and constructs are affecting each other as a way to explain and predict what is going on around us and in doing so, improve the way business is conducted. One very important thing about measurement is that it needs to be done using the same methods or it becomes very difficult to evaluate the results across studies. Search and find two scholarly articles that explore the same construct. While there will likely be other constructs or variables in the articles that you found, you are only interested in the one construct they have in common. How has each of the papers chosen to operationalize and measure the construct that they have in common? If there are differences in how the construct is measured across the papers, why do you think the researchers chose different ways to measure? Does how the constructs were measured affect comparison of the construct across the papers? If so how? Do you think that the researchers chose appropriate measurements for the constructs? Why or why not? Is there value in using how others have measured a construct in the literature as opposed to coming up with your own way to measure it?