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Assignment:
1. Why do you think JetBlue became active on more social media platforms following the February 2007 incident.
2. The apology of the CEO of jetblue took place several years ago. Do you think that strategy would still be an affective one for a company todays. why or why not
3. How does jetblues response to the stranding of passengers compare to uniteds response to the broken guitar? Based on the information here, which do you think is the most effective and why
4. Why has twitter become the most popular social media platform for jetblue in helping them improve customer satisfaction?
Half page for each question answer
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