Why do you think google has applied approach

Reference no: EM133437246

Case: Google's 'OKR' system (from topic 7)

Questions:

1. Why do you think Google has applied this approach to its PMS when other firms seem to have shied away from the balanced scorecard model?

2. To what extent can Google's competitive success over the past 15 years be credited to OKR? ('Google' for insights on the drivers of the firm's success.)

3. What scope do you see for the application of artificial intelligence to the OKR system?

4. Can you see any drawbacks or dangers in Google's focus on goal-setting?

Reference no: EM133437246

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