Why do you think culture is is important to organizations

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1. Why do you think culture is is important to a organizations? And why should they care? Please explain in depth.

2. A key concept in marketing strategy is that customers and non-customers alike are important to understanding how a firm is doing in the marketplace. The text discusses several reasons why customers fail to purchase a firm's goods and/or services. List at least five of these reasons with explanations as to how a firm might be able to overcome these non-purchases.

Reference no: EM132225337

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