Why do you need to collect this specific data

Assignment Help Management Theories

Reference no: EM133502378

Case Study: Using the same organization selected in Week 1 for the course project. Presume that the organization you selected has recently implemented a customer relationship management (CRM) system.

Question 1: Research the key elements of a CRM system and defend at least three best practices that your organization can use to improve its customer retention. Make sure you support your choices with well-reasoned arguments and external sources.
Justify at least five critical pieces of customer information needed from your key market segment. Why do you need to collect this specific data?
Justify five survey questions that might be used to evaluate the segment's experience with your organization. Why do you need to know this information?

Question 2: Justify a plan for how customer data (previous two bullet points) will be collected. The plan should detail the methods to be used (e.g. written survey, focus groups, interviews, etc.) and where those methods will be integrated into the organization's processes (e.g., a hotel sending an e-mail survey following a customer's stay at a specific location).

Reference no: EM133502378

Questions Cloud

Create a research project on the la river : Create a Research Project on the LA River. Include the topic of research, Necessary background information (clarifying terms, etc.; avoid redundancies.

Describe how you might have gathered information differently : Evaluate how effective the survey was in measuring how you felt about a product. Describe how you might have gathered information differently so that the survey

Prepare ip strategy for event hall business imperial events : Prepare an IP strategy for an event hall business named Imperial Events. Determine steps and team necessary to protect the intellectual property.

What are your social work career interests : What are your social work career interests? What major social issue do you think that professional social workers should be concerned with?

Why do you need to collect this specific data : Why do you need to collect this specific data? Justify five survey questions that might be used to evaluate the segment's experience with your organization.

What change management approach you believe be appropriate : Examine what change management approach you believe would be most appropriate for your suggested implementation.

How your strategy aligns to the goals of the organization : A clearly articulated explanation of how your strategy aligns to the goals of the organization and will contribute to the accomplishment of these goals.

Describe the different types of strategic alliance structure : Describe the different "types" of strategic alliance structures that can exist and some of the tradeoffs of each (e.g., equity and non-equity alliances).

What steps would be involved in a trial implementation : When considering implementing a change based on current research, when would you pursue a trial. What steps would be involved in a trial implementation?

User Account

All Pages