Why do you feel consumers are turning to social media

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Reference no: EM133255951

Assignment:

1. In your opinion, why do you feel patients and consumers are turning to social media to report their experiences with a drug, device, or diagnostic instead of using conventional methods of reporting? [Explain your answer. You may support your answer with references, but this is not required]

2. If you are a pharmaceutical or medical device company CEO, what concerns would you have about your patients and/or consumers reporting their experiences with your products on social media, and what would the impact be if those concerns became a reality? [Explain your reasoning].

Reference no: EM133255951

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