Why do we need customer research

Assignment Help Business Management

Reference no: EM133377466

Questions:

1. Why do we need customer research?

2. What is the impact of digital technologies on customer research (1 student)?

3. How do you approach the big challenge of offerings?

4. What technique combines qualitative methods to create successful offerings in the market, customers' needs, and expectations?

5.Describe the five sequential phases of the design thinking tools in Human-Centered Design:

6. I will invite 1-2 students to discuss the "first phase" of the Design Thinking Tools.

7. Describe empathy

8. In qualitative research, explain why the sampling matters

9. Differentiate Behavioral and Attitudinal studies

10. Can we say both types stem from Ethnografic studies? Why?

11. Behavioral studies: ethnographic observations. What is the overall goal of observations?

12. Attitudinal studies: ethnographic Interviews. What is the overall goal of the interviews?

13. If you combine interviews with observations (in ethnographic research, for example), at which time do, you recommend conducting the interview? Before, During, and/or After the Observation? Why?

14. Conducting interviews requires several steps of preparation. Three students will be invited to give the preparation of: 1 - interviewees; 2 - the interview; 3- interviewer

15. Several design thinking tools can be used to structure your collected data, transform it into artifacts, and offer a perspective for analyzing the data. What are "personas"? (1 student) How do "personas" are useful?(1 student)

16. Explain the tool "A day in the life"? (1 student)

17. What is an Empathy map? How can you create it? Build one example of a customer buying a coffee with your instructor (3 students. The third question the student says and the instructor draw)?

18. What is a Customer Journey Map? What are the goals of the technique, and what insights can it bring? Build one example of a customer buying a coffee at Tim Hortons with your instructor (3 students. The third question the student says and the instructor draw)?

19. What is the role of Digital Technology in Qualitative Customer Research (1 student)? Bring examples of technological resources (1 student). Explain the advantages of technology in Qualitative Research Data Analysis

Reference no: EM133377466

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