Reference no: EM133246097
Sales Questions -
Question 1 (600 words) - Discuss the differences between multi-channel and omni-channel selling and provide a detailed analysis and example of each.
Question 2 (600 words) - Assume you are the sales manager for a global IT firm, construct a training program for your team and highlight the following key components 1) Training Objectives 2) Training Overview and 3) Training Maintenance Plan.
Develop a critical analysis including examples together with the training plan.
Question 3 - Read the following case study and answer carefully (600 words)
Gain market share by implementing an effective CRM. In other words, make CRM work for your company, fast and with ease, even if you don't have deep pockets! CRM can benefit any company or business that has customers, and contrary to popular belief, is not just for call centres or large companies.
For most companies, simply offering better products than their competitors is not enough. You need to provide a better quality of service to customers to ensure that they do not take their business elsewhere. Any size company can implement a successful CRM system without breaking the bank to do so.
Answer the following questions:
1. What is a CRM system?
2. Why do we need a CRM system in Sales Management?
3. Why do we hear so much about failed CRM projects?
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