Why do so many companies fail to have strategy

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Reference no: EM132186464

1. Why do so many companies fail to have a strategy? Why do managers avoid making strategic choices? Or, having made them in the past, why do managers so often let strategies decay and blur? Does the company you work for have a strategy? What is it? It is decaying?

2. Discuss True Fruits expansion possibilities and potential product development/adaptation.

Discuss their options for expansion...what criteria might they consider when choosing a new market?

Discuss different market entry methods they could use (hint: Exporting franchise, licensing, M&A or Greenfield with an owned subsidiary)

Reference no: EM132186464

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