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In recent years there has been more of a shift towards more branding and advertising as opposed to focusing on product development, resulting in some companies having strong advertising campaigns coupled with a non-successful product.
These observations lead to an important marketing theorem: Successful brands are built on successful products.The belief is that without great products, great brands could neither not exist nor withstand the competitive market. In a short paper, answer the following questions pertaining to the theorem.Do you agree or disagree (partially or completely) with the theorem that successful brands are built on successful products? Why or why not?
Provide examples of brands and their products that a) prove the theorem and b) disprove the theorem. Explain your reasoning.
Why do so many companies appear fixated on branding rather than on ultimately developing successful products? In real terms, how would you as a marketing executive balance these two marketing forces?
Explain In-store versus online purchase and explain why marketers should consider what happens during the information search phase of the consumer decision process when they create their marketing mix strategy
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing decision makers in a firm must constantly monitor competitors' activities - their products, prices, distribution, and promotional effort.
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