Why do potential customers not purchase the firms products

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Reference no: EM133689187

Problem: TOAST POS - Why do potential customers not purchase the firm's products? Identify the needs, preferences, and requirements of non-customers that are not being met by the firm's products. What are the features, benefits, and advantages of competing products that cause non-customers to choose them over the firm's products? Explain how the firm's pricing, distribution, and/or promotion are out of sync with non-customers. Outside of the product, what causes non-customers to look elsewhere?

Reference no: EM133689187

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