Why do potential customers not purchase products

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Coca-Cola saying goodbye to half its drink brands

Coca-Cola is planning to kill off 200 drink brands, which account for about half of its portfolio, as it works to return to pre-coronavirus levels of growth.
In a bid to better weather the pandemic, the company plans to shift focus onto brands "that can be scaled to drive profits for the long term," CEO James Quincey said during an earnings call Thursday.
The streamlining is taking place during a rough stretch for Coca-Cola and almost all companies that cater to social events. Half of Coca-Cola's sales come from stadiums, movie theaters and other places where people gather in large numbers - venues that have been closed in an attempt to curb the spread of COVID-19.
As it reshapes its portfolio, the company expects to offer "approximately 200 master brands" while phasing out

Question 1: Who are our current and potential customers?

Question 2: What do customers do with our products?

Question 3: When do customers select our products?

Question 4: Why (and how) do customers select our products?

Question 5: Why do potential customers not purchase our products?

Reference no: EM132698301

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What promotional methods would use : What promotional methods would you use? (Include at least five methods, both traditional and digital.) What is the rationale for using each of these?

What is the intended distribution strategy : What is the intended distribution strategy? What is the rationale for using this distribution strategy, both from an organizational standpoint and a customer

Who are the competitors : Who are the competitors, and how are they differentiated from your company? (Think about the product or service offerings, pricing)

What are the primary products or services company : In application of the concepts learned in this course, What is the name of your company? What are the primary products or services your company will offer?

Why do potential customers not purchase products : Coca-Cola is planning to kill off 200 drink brands, which account for about half of its portfolio, Why do potential customers not purchase our products?

Discuss whether the objectives are profit- or sales-oriented : Describe pricing tactics (discounts, etc.) that are use. Define the company pricing objectives and discuss whether the objectives are profit- or sales-oriented.

Discuss the roles of company employees in service delivery : Discuss the roles of company employees in service delivery. Describe the product lines. Describe the service processes. Describe the product mix.

Describe the customer segments and target markets : Describe the customer segments and target markets. Describe characteristics of the target markets that will affect product/service and pricing decisions.

How does market segmentation affect marketing strategy : What is market segmentation and how does this affect marketing strategy? In your own words how would you explain market segmentation?

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