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Problem
Read the mini-case study "Excellence in Southwest Airlines" (Marketing Management by Kotler and Keller). Southwest has mastered the low-price model and has the financial results to prove it. Why don't the other airlines copy Southwest's model? What risks does Southwest face? Can it continue to thrive as a low- cost airline when tough economic times hit?
The goal of the Six Sigma program is to achieve a level of quality that is as close to perfection as possible. Sigma is actually a statistical term.
Analyse a local (Vietnamese) organization of which you are familiar. Using the market orientation literature, determine how market oriented the organization is. You may want to consider interviewing staff/customers. Based upon your findings, make ..
BULAW5911 - undertaking legal research, or any research for that matter that involves looking at books, cases, webpages and articles
Suppose the following: You are an HR Director for a US-based company and are preparing to relocate one of your U.S. employees to Canada to start a new division of the company.
In what ways can shopping over the Internet be more convenient for consumers? In what ways can it be less convenient?
Describe the five modes of transportation, identifying the most significant characteristic of each. Why is it important for a logistics manager to have a degree of understanding of transportation regulatory history
Finding capital for new business start-ups is never an easy task. Besides a good business plan, those seeking investor funds must be convincing and clear.
A developing country wants to become more global, hoping to increase the pace of its economic growth and improve the quality of life for its people. It wants to achieve this by attracting foreign direct investment.
Since their dismal beginnings in 1896 when they played near a swamp (earning the name Mud Hens in honor of the coots inhabiting the marshy land).
Given the significant financial power that a retailer and sponsor like Nike can have in the sports world, does it have any obligation to use that power to do.
Closing case study two- 1. How are Principal's efforts an excellent example of the implementation of customerrelationship management? In what ways has Principles developed significant knowledge and insight into the wants and needs of its customers?
The plaintiff stepped on the cardboard in the course of his work and fell, catching his leg in the moving parts. Explain what causes of action the plaintiff may have against the defendant and what defenses the defendant could raise.
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