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Why do mnes struggle in figuring out the right moe

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Reference no: EM133124717

MNEs have a lot options regarding modes of entry (MOE) into a foreign market (e.g. exporting, licensing, foreign direct investment, international joint ventures/strategic alliances, etc.). Why do MNEs struggle in figuring out the right MOE? Is MOE a one-time decision or can MNEs change their entry strategy? Which amongst all of the MOE options are easy to change and which are the not?

Reference no: EM133124717

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