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Why do marketers engage in major projects

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Why do marketers engage in major projects in developing countries, such as Hewlett-Packard's e-inclusión Project? Outline both the short-term and long-term benefits.

Use the following website to research about this topic: https://www8.hp.com/us/en/pdf/hp2005gcreport_lowres_tcm_245_1357661.pdf?-001_title_r0004

Reference no: EM13956818

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