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Why do market segmentation make sense

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When entrepreneurs and companies use tools to work on market segmentation and target marketing, they essentially seek answers to the following questions raised in Chapter Six:

Discussion 1: Why do market segmentation and target marketing make sense?

Discussion 2: Why not sell the same products or services to everyone?

Discussion 3: How can potentially attractive market segments be identified and defined?

So is this class, we will undertake a similar process through discussing the following five questions:

Discussion 4: How to achieve market segmentations?

Discussion 5: Why Five-Step Process technique is useful for marketer to use in choosing attractive market segments?

Discussion 6: One of the three common targeting strategies is "niche-market strategy". Explain this strategy and provide examples.

Discussion 7: One of the three common targeting strategies is "mass-market strategy". Explain this strategy and provide examples.

Discussion 8: One of the three common targeting strategies is "growth-market strategy". Explain this strategy and provide examples.

Reference no: EM132522498

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