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Why do many department stores seek a mark-up

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Why do many department stores seek a markup of about 30% when some discount houses operate on a 20% markup? Identify and explain at least three reasons 

Reference no: EM13665524

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Why do many department stores seek a mark-up : Why do many department stores seek a markup of about 30% when some discount houses operate on a 20% markup? Identify and explain at least three reasons
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