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Why do many carmex product prices end in nine

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Reference no: EM132666814

Carmex Video Case

Discussion 1: Which of the four approaches to setting a price does Carmex use for its products? Should one approach be used exclusively?

Discussion 2: Why do many Carmex product prices end in 9? What type of pricing is this called? What should happen to demand when this approach is used?

Discussion 3: Should cost be a factor in Carmex's prices? What do you think is a reasonable markup for Carmex and for its retailers?

Discussion 4: Conduct an online search of lip balm products and compare the price of a Carmex product with three similar products from competitors. How do you think the competitors are setting their prices?

Reference no: EM132666814

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