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Carmex Video Case
Discussion 1: Which of the four approaches to setting a price does Carmex use for its products? Should one approach be used exclusively?
Discussion 2: Why do many Carmex product prices end in 9? What type of pricing is this called? What should happen to demand when this approach is used?
Discussion 3: Should cost be a factor in Carmex's prices? What do you think is a reasonable markup for Carmex and for its retailers?
Discussion 4: Conduct an online search of lip balm products and compare the price of a Carmex product with three similar products from competitors. How do you think the competitors are setting their prices?
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