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Why do magazines offer special deals to students

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Reference no: EM132414937

Most magazines offer enormous subscription deals for college students. For example, Time magazine offers a one-year subscription for $29.95, when the cover price is $3.95 per issues. This is an 85 percent discount. 

  1. Why do magazines offer special deals to students?
  2. How would your answer change if you are told that most subscribers get enormous discounts and that Time's subscription revenues does not cover its costs?
  3. What is a likely reason why magazines sell their subscriptions so cheaply?

Reference no: EM132414937

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