Why do google care wheather people think its large or small

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A news paper article has the headline "google says it's actually quite small". According to the article:

Google rejects the idea that it's in the search advertising business, an industry in which it holds more than a 70 percent share of revenue. Instead the company says its competition is all advertising, a category broad enought to include newspaper, radio and highway billboards.

Why does Google care wheather people think it is large or small? Do highway billboards actually provide competition for Google. Briefly explain.

Reference no: EM13184593

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