Why do firms use cross-border strategic alliances

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Creating a cooperative alliance has advantages; however, alliances are not risk free. Demonstrate your understanding of this by answering the following questions:

What are the four business level cooperative strategies and what are the differences among them?

Why do firms use cross-border strategic alliances?

What risks are firms likely to experience as they use cooperative strategies? How can a firm manage these risks?

Reference no: EM131133395

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Why do firms use cross-border strategic alliances : Creating a cooperative alliance has advantages; however, alliances are not risk free. What are the four business level cooperative strategies and what are the differences among them? Why do firms use cross-border strategic alliances?

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