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Discussion 1: Consumer Segments: Who are the consumers that are using the product, brand, or category? What differentiates them from non-consumers? How can they be grouped? (Note: You may incorporate secondary data here, yet the majority of this information should be derived from the survey and interviews).
Discussion 2: Consumer Motivations and personality: Why do consumers use the product, brand, or category? What personality factors come into shaping their motivations?
Discussion 3: Consumer Perceptions and Attitudes: What are the perceptions of consumers about the product, brand, category? What are their attitudes? How did they form these perceptions and attitudes?
Discussion 4: Reference Groups and Sources of Persuasion: What are the most critical references groups to consumers' attitude formation and change in relation to the product, brand, or category?
Describe the product you selected as the basis of this assignment (post a picture). Be sure to name the company that offers the product.
Identify the product's target market at home and in your stated foreign market. Indicate the competition of the product category in both home and foreign markets
1.Discuss the impact of changes in household income on
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Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity
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Explain six Simple Strategies for Improving the Decision-Making Process and Discuss the improvements of decision making
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Determine if the effects cross from community to state or national levels. Identify the demographics and effect of the issue or disease on the community.
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