Why do consumers use the product

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Reference no: EM132721010 , Length: 5

Discussion 1: Consumer Segments: Who are the consumers that are using the product, brand, or category? What differentiates them from non-consumers? How can they be grouped? (Note: You may incorporate secondary data here, yet the majority of this information should be derived from the survey and interviews).

Discussion 2: Consumer Motivations and personality: Why do consumers use the product, brand, or category? What personality factors come into shaping their motivations?

Discussion 3: Consumer Perceptions and Attitudes: What are the perceptions of consumers about the product, brand, category? What are their attitudes? How did they form these perceptions and attitudes?

Discussion 4: Reference Groups and Sources of Persuasion: What are the most critical references groups to consumers' attitude formation and change in relation to the product, brand, or category?

Reference no: EM132721010

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