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Why do conflicts arise in global channel agreements

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Reference no: EM132421872

Why do conflicts arise in global channel agreements?

Most manufacturers have antagonistic attitude toward middlemen.Channels from different countries have different views of proper conflict resolution methods.The middlemen are not willing to forgo immediate individual gratification for the benefit of a harmonious relationship in the longer run.Unlike the United States, legal proceedings in many foreign countries are resorted to rather quickly.

Reference no: EM132421872

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