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Discussion 1: Have you ever shopped online? You have probably seen a window pop up that says, "You might also like this," and display similar or associated products. It is a form of cross-selling ancillary or complementing services or products. For example, if you bought a pair of pants, the site or sales rep might say, "You might want this top to match them, or this pair of earrings or shoes."
Discussion 2: Why do companies and virtual stores cross-sell other items to you? When observing a salesperson or checking out at a department store, have you ever had the representative try to sell you cleaner for leather shoes or a store credit card so that you can earn more shopper points? Discuss the following:
Discussion 3: In your opinion, is this part of good customer service or simply revenue generation for the company?
Discussion 4: What ancillary or complementing items have you been enticed to buy, and why?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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