Why do coca-cola and pepsico spend huge amounts

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Question: Why do Coca-Cola and PepsiCo spend huge amounts on advertising? Do they benefit? Does the consumer benefit? Explain your answer by constructing a game to illustrate the choices Coca-Cola and PepsiCo make. The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

Reference no: EM132116704

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