Why do businesses segment the market

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Reference no: EM131430464

1. Explain how to scale up or down the complexity of project planning and management tools and what effect, if any, this might have on the project life cycle.

2. Why do businesses segment the market? What approaches can be used to segment the market? How can this lead to competitive advantage?

3. What opportunities and advantages do consolidated industries offer that fragmented industries do not?

Reference no: EM131430464

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