Why distribution is so important to international marketing

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Reference no: EM132140831

Objective

To demonstrate an understanding of International Marketing
To show how an understanding of both the theory and practice of International Marketing
To show an good understanding of the subject matter of the individual essay
To demonstrate an understanding of the material taught on the module.

Description of the Assessment

Answer one of the below three questions. This should be written as a single essay though with two parts reflecting Part A and Part B. Use examples and do not write a single case study answer. The essay should be 3,000 words in length not including references. At least ten academic references should be used.

The Standardisation/Adaptation Debate

Part A

Critically discuss the Standardisation/Adaptation Debate from the 1960s to the present. How has the debate changed over this period?

Part B
Why is the marketing environment such an important factor to consider when deciding whether to standardise or adapt products and services in international markets? Provide two examples where the environment of an international market has encouraged a company to adapt its products and explain why this was necessary.

Culture and International Marketing

Part A

Provide a definition of culture and discuss why it is so important to international marketing. Use the theories of G. Hofstede and E.T. Hall in this discussion.
Part B
Choose two culturally different counties and applying Hofstede's and Hall's theories on culture explain how a company should alter its marketing strategy in each country because of its culture in either a) The Car or b) Mobile Phone sector.

Distribution and International Marketing

Part A

Explain why distribution is so important to international marketing. What advantages can distribution systems that include local partners provide for companies operating in overseas markets?
Part B
Discuss the different ways a company can distribute products/services to consumers inside international markets. Why can distribution systems for the same product/service differ between international markets? Explain this in relation to two countries.

Verified Expert

Here, the attached file defines the in depth knowledge about distribution and international marketing. the writing describes about the importance of the distribution in the international marketing along with the adopted procedures by the local marketers for the foreign traders. additionally it describes different ways in distributing products and services by the companies on the respective of two different countries named china and united kingdom.

Reference no: EM132140831

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Reviews

len2140831

10/15/2018 2:13:53 AM

4. Presentation (Organisation, writing, good use of English, Harvard referencing) (10% weighting)

len2140831

10/15/2018 2:13:47 AM

2 A balanced in-depth analysis (30% weighting) A. An excellent analysis and synthesis of the relevant literature and the understanding of key concepts and issues. B. A very high degree of competence in the analysis and synthesis of the relevant literature and the understanding of key concepts and issues. C. A satisfactory degree of competence in the analysis and synthesis of the relevant literature and the understanding of key concepts and issues. D. An acceptable degree of competence in the analysis and synthesis of the relevant literature and the understanding of key concepts and issues. E. A limited competence in the analysis and synthesis of the relevant literature and the understanding of key concepts and issues. F. Failure to demonstrate achievement of analysis and synthesis of the relevant literature and the understanding of key concept and issues. 3. Application of theories and practical examples (30% weighting) A. An excellent application of relevant theory and superb examples with a very strong use of reliable secondary sources. B.

len2140831

10/15/2018 2:13:00 AM

Criteria Grade descriptors 1. Understanding of the topic and reviewing relevant literature (30% weighting) A. Clear demonstration of a sophisticated, critical and thorough synthesis of relevant literature, with several key references. Clear demonstration of thorough research and excellent use of available sources. B. Clear demonstration of a well-developed, critical and comprehensive understanding of relevant literature, with some key references. Clear demonstration of a good research and use of available sources C. Demonstration of a critical and substantial understanding of relevant literature, with a few key references. Demonstration of an adequate research and use of available sources D. Evidence of some critical understanding of the chosen topic area, with at least 1 key reference or few relevant references E. Evidence of a partial but uncritical understanding of the literature, with no references. F Work does not demonstrate understanding of the literature, and there is absence of references.

len2140831

10/15/2018 2:12:39 AM

Please enter here the marking scheme relevant for the coursework and provide an illustration of each assessment criterion achieved at each of the grade descriptor for UG/PG levels. PG grades and grade point bands [Senate Regulation 3 (2013 starters onwards)] are: A++ (17), A+ (16), A (15), A- (14), B+ (13), B (12), B- (11), C+ (10), C (9), C- (8), D+ (7), D (6), D- (5), E+ (4), E (3), E- (2), F (1) Submission Instructions Coursework must be submitted electronically via the University’s Blackboard Learn system.

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