Why different organizations have different pricing strategy

Assignment Help Marketing Management

Reference no: EM132285796

Discussion 1: The Role of Pricing

Pricing Strategies: Identity three types of pricing strategies. Select a good or service and compare the prices of two different companies associated with the goods or service. Why do different organizations have different pricing strategies for the same good or service? Respond to at least 3 of your classmates.

Discussion 2: Product Development Process

Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products. Respond to at least three of your classmates posts.

Assignment: Pricing

Read this week's required article: "How Companies Can Get Smart About Raising Prices".
In a three- to four-page paper (not including the title and reference pages): Retrieved from the ProQuest database.

1. Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.

2. Explain how a specific pricing strategy will allow you to raise the price on your product successfully.

The paper

1. Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.

2. Must include a separate title page with the following:

• Title of paper

• Student's name

• Course name and number

• Instructor's name

• Date submitted

3. Must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.

4. Must document all sources in APA style as outlined in the Ashford Writing Center.

5. Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Reference no: EM132285796

Questions Cloud

Aging workforce and offshoring : Aging Workforce and Offshoring Please pick One topic and study and impact of such factor on HRM.

Difference between primary and secondary information : Mktg 416 What is the difference between primary and secondary information? Why do you think it is important to collect secondary data before primary?

Practice of using an implicit nominal target : A couple of politicians have advocated for a 'more transparent' Federal Reserve. Board Chairs Bernanke and Greenspan have followed

Keys to effective management : One of the keys to effective management (and economics) is to recognize incentives.

Why different organizations have different pricing strategy : Pricing Strategies: Identity three types of pricing strategies. Select a good or service and compare the prices of two different companies associated.

Aisle price promotions changes the price : An end- of- aisle price promotions changes the price elasticity of a good from - 2 to - 3. If the normal price is $ 10, what should the promotional price be?

Characteristics of a purely competitive market : What are the characteristics of a purely competitive market? What makes these important? List at least two industries that are characterized by perfect

Examples of both elastic and inelastic goods or services : What are examples of both elastic and inelastic goods or services. How does their respective elasticity influence price changes or consumption behaviors?

What are the employment level and the wage rate : a. What are the employment level and the wage rate for this industry if this industry is in a perfectly competitive input market?

User Account

All Pages