Why didnt perceive play things as potential learning tools

Reference no: EM13204689

Many Indian mothers weren't willing to make an investment in the company's educational toys because research showed they didn't perceive the play things as potential learning tools. But a shift in attitude began about two years ago, along with an increasing middle class able to purchase the toys. (Based on: Nicholas Casey, "Fisher-Price Game Plan: Pursue Toy Sales in Developing Markets," Wall Street Journal, May 29, 2008.)

Reference no: EM13204689

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