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Why did zip decide to enter the us market

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Reference no: EM133022761

Zip Co entered into the US market in 2020 through an acquisition of QuadPay, a leading high growth buy now, pay later (BNPL) player in the United States. Please do some research on the Buy now, Pay later industry in Australia and in the US and answer the following questions.

-Why did Zip decide to enter the US market?

-Why did Zip choose the acquisition mode of entry for its entry into US?

-What are some of the firm, industry, location, and venture-specific factors that you can identify that you think would have played a role for Zip to choose this entry mode?

-What entry mode will Zip use for subsequent entries in other foreign markets?

Reference no: EM133022761

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