Reference no: EM132192376

Question 1: Using a blog search engine, locate an example of an interactive blog. Evaluate the blog using the criteria discussed in the required reading. Is it effective? Why or why not? Provide a link to the blog and a screenshot.

Question 2: Consider a recent purchase you made at the recommendation of someone else. Why did you trust that person's recommendation? How important is a recommendation by someone else in your purchase decisions?

Question 3: Please read this audio and respond

Speakers: Jennifer Maggiore JENNIFER MAGGIORE: If you're starting in social media, the advice that I would give you would be to buckle in and hold on tight because social media changes every single day and I think you have to be - you have to be both a follower and a leader in social media.

What I mean by that is you have to be willing to go through research and development. You have to do a certain amount of independent research and work and it is not nine to five.

In social media you have to really love it and you eat it and you breathe it and you sleep it and you're using social media at work and in your personal time and you get very good at sort of filtering information and having that information come to you. So that information is coming at you all the time and so it is getting good at picking and choosing what is useful to you as a social media professional.

So I think being a leader in terms of where you're getting your information and passing that along to your team and then you also have to be a great follower because in many ways, we do come to our clients with strategy and the things we think that they should be doing but they have a voice in what is happening too.

So sometimes you are leading in terms of defining a strategy and making recommendations but then other times you're following because it is their brand and it is their financial investment. So I think if you want to go into social media, it is just being prepared for always having a loose plan and then keeping it fluid because there are so many factors involved whether it is the technology or if it is the client or the project that you are working on. [End of Audio]

Assignment :

Create a Powerpoint presentation with speaker notes, developing 10-12 informational slides (which does not include the cover slide or references slide) in which you include the following:

• Evaluate key attributes of the selected product or service chosen in your Week 2 assignment, "Trends in Marketing Communications."

• Identify three advertising tools that the company uses to advertise this product or service.

• Evaluate the effectiveness of each tool in its ability to reach the intended target market segment compared with competing products or services.

• Determine the competitive advantage(s) of the product or service in relationship to the competition, and develop a revised positioning statement that can more effectively communicate the value of the product or service to the targeted market segment.

• Propose new marketing processes, tools, and media channels that can be used to increase market penetration and consumer spending.

• Outline your strategy for piloting these new processes, tools, and media channels within specific market(s) and demographic(s), and explain the reasoning behind your selection process.