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A firm that markets a drink called Blackwater has hired you to develop its marketing strategy.
In this assignment, you need to prepare a 15- to 20-slide Microsoft PowerPoint presentation on the marketing strategy. Your presentation should address the following questions:
What value are you creating with this product?
Which of Michael Porter's basic strategies, covered in this week's lectures, will you use to market this product?
Why did you select this specific strategy? Is it the most suitable one?
wal-mart stirs a lot of emotions from many people. peopleeither love or hate the store and its influence has
using the product a floppy disk provide a plan to reposition this product or service to a new target market. remember
from the start of this course you have accessed the interactive marketing plan tool and used the step-by-step guide to
Tourism businesses in Queensland have experienced a stormy ride in the past few years. First there was the global ?nancial crisis, then a series of cyclones that caused terrible damage in the state's north in 2010 and early 2011.
read cases 1-3 and 6-6 on coca-cola. assume the role of a management consultant reporting to the ceo and board of
Explain What are some opportunities to improve the supply chain management process
Identify a Fortune 500 company that should use strategic alliance rather than going alone for its international expansion.
Describe E-Business and list rules of e-business and why do customers want companies they do business with to continuously improve
You are a team manager having 15 members in your team. Two of your key team members are on 3-weeks leave. You have to call for a monthly team meeting within a week. How effectively you would plan and carry out this meeting?
Emerging from bankruptcy GM's commitment to smaller more fuel efficient cars has resulted in a move from a GM corporation to a smaller GM company, selling off and phasing out brands and changing logos are steps toward a new GM. Is GMs organization..
write a 700- to 1050-word paper recommending to a companys board of directors that affirmative action policies be
application you will develop a marketing plan.choose one of the following1. increasing the consumption of low-fat milk
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